BACKGROUND
Rajoc (Face of Lesotho Organizers) is the organizing team who has, since its inception in 2008 organized prestigious events starting with the Face of Rajoc which saw the crowned Queen participating in Italy, in one of the most prestigious events in the world: Ragazza Cinema OK. The team also organized for the participation of Lesotho in Miss University Africa 2010 and 2011. Recently, Rajoc organized for the first time ever, the official participation of Miss Lesotho in Miss World Beauty Pageant hosted in China (November 2010).
INTRODUCTION
In 2011, team has been tasked and licensed by the office of the District Administrator, Maseru to host the first ever FACE OF LESOTHO 2011. The event which is mainly focused on crowning a Mosotho lady between the ages of 18 and 24 to participate on behalf of Lesotho in the World pageant namely: Miss World, Miss University Africa, Miss SADC, Miss Southern Africa and many more.
BRIEF PROFILE OF FACE OF LESOTHO
Face of Lesotho is a registered non-profit making multi-platform lifestyle organization with a mission of becoming the largest lifestyle corporate in the country and vision of improving events management and coordination. The organization is the new prime time multi -discipline afro-politan lifestyle community with a main focus on creating new look for the Lesotho style, promoting local talents, informing and entertaining the citizens. The organization operates mainly in publications, entertainments, promotions, modelling, social networks and fashion.
The vision of Face Of Lesotho is to represent the country (Lesotho) in the International lifestyle events and instill more confidence in Lesotho designer’s ability to compete in the global marketplace. Local hairdressers, models and fashion designers will be given opportunity to showcase their talent by hairstyles, modeling and clothing.